Menu
As three partners with a shared professional history in performance marketing, our individual career trajectories have since diverged into various esteemed companies such as trivago, TRKKN, and SellerX.
Our paths have converged once more, resulting in a collective wealth of experience that effectively bridges the divide between analytics and marketing advertising.
As a result, we are uniquely equipped to provide a highly effective perspective on identifying and prioritizing key areas for implementation or improvement: we strive to maximize the value extracted while utilizing the most efficient allocation of resources.
Google Ads Guru
Alejandro has over 7 years of experience in performance marketing and Google Ads.
Previously, he has worked at trivago, where he led different marketing teams executing campaigns on Google display, app, video, and Search.
His extensive performance marketing experience in Google Ads, Meta, programmatic, affiliate, and other ad networks give him a detailed and holistic view of the digital landscape.
Google Analytics Wizard
Baki has over 16 years of rich and diverse experience, starting as a successful freelancer and entrepreneur for a decade.
He gained a deep understanding of business and innovation, which transitioned him to the corporate world.
For the past six years, he has worked with industry leaders, specializing in data management and tracking using Google Analytics and Google Tag Manager.
Digital Strategist
Federico brings to the table seven years of extensive, well-rounded experience in the field of Marketing.
His leadership skills were honed during his tenure as a lead of a regional performance marketing team at trivago, after which he gained hands-on experience across various marketing channels in e-commerce and sports companies.
Currently, Federico is leveraging his expertise to consult with companies seeking to implement a comprehensive, 360-degree marketing strategy that maximizes their reach and impact.